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Advertising on WebdiaryWebdiary will soon (13 December) be moving to our permanent home, and bidding farewell to Typepad. When we do, the design of the site will allow for a small number of adverts, in the sidebars and above the heading - but not within the articles or comments. NB: as part of the transition, no posts or comments will be published on 12 December, while we progressively close off the Typepad site and transfer everything over. While we're on the subject, no-one will be editing or posting stuff on the site from December 24 to January 2 - happy holidays! As with comments, we will accept any advertisement that fits within Webdiary ethics – ie essentially does not offend, abuse, incite, defame or otherwise have legal problems. You can either submit adverts with your own artwork, or we can get ads designed for you within reasonable parameters. Ads should fit within one of three standard sizes:
For the start-up period, we will take ad bookings by the day (with the weekend (Sat and Sun) counting as one day). On current site traffic, that will get you between 6,000 and 10,000 views of the ad per day, but this is climbing steadily: more detailed independent traffic surveys will be available on the new site, and we can then provide guaranteed minima for views. (see Webdiary Management Update 2 comments for traffic detail) Cost will be $100 inc GST per day for the small square ad (195x195), $150 inc GST per day for a banner (468x80 or 468x60), and $195 inc GST per day for the tall sidebar ad (195x400). No more than three ads will be run on any one day. When there are no Webdiary specific ads booked, we will run ads from Google Adsense. Bookings can be made by e-mail to adverts@webdiary.com.au, which is also the address for questions about ad design, etc. Ads will not be run until payment has been received, by cheque, online bank transfer or credit card payment - if by cheque, not until the payment has cleared. David Roffey, GM Webdiary [ category: ]
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re: Advertising on Webdiary
Mahmoud, I have trained myself for many years to block out ads in print as well as visually. I am a market researcher's nightmare. Lots of people do. The only purpose to an ad is to allow one to get comfortable during a long movie or the cricket.
re: Advertising on Webdiary
Ah Terry I just installed Firefox 1.07 and the Flashblock current build is for 1.06. I had a couple of problems with it before in that for some weird reason the browser kept returning to an older install which I had left on because I did not want to lose my bookmarks. I need to be selective too with my Flash blocking because I do not want to miss out on the joys of Samorost or Crimson Room.
Now back to our regularly scheduled broadcast...
re: Advertising on Webdiary
I've no problems with ad's, and may even click on a few if they are interesting.
However, I have stopped visiting websites that use intrusive ads. Please - no popup's.
re: Advertising on Webdiary
From a marketing perspective, those adds that use Flash are a lot more attractive than those HTML ones that just sit on the screen. If a company wants to attract the Webdiarist to their business, then I would put my money on Flash ads than HTML ads to gain interest. They are simply more attractive.
re: Advertising on Webdiary
8 000 — 12 000 views a day! I am impressed, I would not have guessed it to be that high. Good work all and thanks.
I also agree with the others. Please don't have any of those very distracting and annoying hyperactive, flashing, jumping, smoke-and-mirrors-and-bells-and-whistles type ads. Just plain old fashioned static ones.
re: Advertising on Webdiary
Good stuff.
re: Advertising on Webdiary
Paul Walter with vehemence: “Advertising has ruined SBS and ABC.” Amid several more emphatic flourishes.
Then ed Hamish: ‘your feedback is noted Paul. I think we're on the same wavelength here.” Yep.
Yair but… we can’t have WebDoovers scrounging prawn heads from rubbish bins and dog-ends out of pub ashtrays.
This is about Margo & Co reaping some just reward.
Ads are designed to be offensive, after all, but provided they also are able to be ignored, go for it. Classified?
And a jolly good $aturnalia might be had by all.
$ Peter "The Dead Soul, but..." Woodforde
re: Advertising on Webdiary
OK - note taken, and the reference to possibility of Flash taken out of the above!
re: Advertising on Webdiary
Dee Bayliss, I find Flashblock another essential Firefox extension.
re: Advertising on Webdiary
I agree with Paul. Keep Flash content out. Ads can contain links if need be to advertise websites with all the bells and whistles. My online newspaper reading pleasure, not to mention my concentration, have been greatly enhanced since I activated Adblock in Firefox.
I would love to see all ads small and plain with a single harmonious colour background but I guess I am dreaming, especially when we have to keep all those starving graduating multimedia developers in work.
re: Advertising on Webdiary
Great! I may take some ads myself.
re: Advertising on Webdiary
Uurrrkkk!
You won't have those awful b-y flickering, jumping things that some other sites have? Please. Nooooooohhhhhh!!!...
For Crissakes, if you must have these blasted things, will you at least have them bloody unobtrusive so they don't bugger the rest of WD?
Advertising has ruined SBS and ABC.
ed Hamish: your feedback is noted Paul. I think we're on the same wavelength here.
re: Advertising on Webdiary
Margo & David, well done. My hearty congratulation for the forthcoming new home and revenue stream. I look forward to 2006 for bigger and better thing with Webdiary.
Next year, 2006, will be the Year of the Dog in Chinese Astrology. This little compilation about the Year of the Dog is very apt.
re: Advertising on Webdiary
Ah Paul Walter , Capitalism wins! My money was on the right horse.
re: Advertising on Webdiary
I'm sure the good people who will advertise here will understand their audience and only show relevant ads (if not then nobody'll click through and they'll get the message).
And to add my 2-pence worth - no pop-under/overs!
re: Advertising on Webdiary
Hot Diggety Dogged!
re: Advertising on Webdiary
Catching up on the comments: definitely no pop-ups ever!
re: Advertising on Webdiary
Good idea. Of course you have to run ads, and they have to be noticeable enough to make the advertisers' $ worth spending. When are you going to seek subscriptions? Or subscriptions to some high value content?
ed Hamish: Webdiary policy, which we're quite dogged about (and I know I speak for Margo), is that all of Webdiary is for all no matter what.
re: Advertising on Webdiary
Good move. We all hate ads but it brings in $ and is the way to go to keep WD moving along. Those behind it deserve at least some recompense for the effort. If I am faced with popups, Flash etc I don't mind. They are everywhere else and restricting your potential client base is not a good move.
I don't actually notice ads much anymore despite the number and variation. There are utilities to deal with those you don't want to see anyway so I see no real problem.
As long as they don't become part of the posts I can't see why we should be affected at all.
re: Advertising on Webdiary
Re Woodforde and dog-ends, when you all fall upon hard times also, I promise I'll share my bottle of metho, B.O.ed jocks and my reserved corner of the gutter with you, whenever you need it.
Just make sure you bring some of the dried pie crusts from the rubbish bin just over there with you, before you get here. I get hungry too, don't forget.
re: Advertising on Webdiary
I am glad you are younger than me, Solomon. You may live to find your victory a Pyrrhic one.
re: Advertising on Webdiary
Ok, ignoring the broader fight for a second here, Paul, I think advertising on Webdiary is an exciting development, rather than something to be dreaded. I'm proud of them for taking this step and it is a victory, of sorts, given the hostility of the target audience. It could easily simply not have happened and that might have meant the death of webdiary. At least now it has a fighting chance.
re: Advertising on Webdiary
Subscription doesn't have to mean restricting the website. Why not open subscriptions, but make it clear that the only benefit to subscribing is the warm fuzzy feeling of helping Webdiary. Perhaps better called 'planned giving'? (Not calling it a subscription might also help with tax aspects??)
I reckon at least some keen people would be prepared to subscribe to something that is available without a subscription, just on the basis that it is an easy way to make a regular contribution. Not everyone is motivated by "what's in it for me".
Hamish: basically John, agreed!
David: how about if we rename the "Donate" box to "voluntary subscriptions"? From the comments people send in with their payments, that's how many of them see it anyway.
re: Advertising on Webdiary
Hi Robyn - I do have the traffic stats, and it seems that most Webdiarists read it at work (sshhh, don't tell the boss!). Joining the two weekend days on most weekends would get you pretty much the same number of views as a 'working day' as we might call it. I guess Webdiary is a sort of electronic water-cooler ...
All the prices are bargains ....
re: Advertising on Webdiary
I'm not sure about counting the weekend days as one. I don't have the site stats but I imagine it gets a fair bit of traffic on the weekend when people have more time. Seems like a weekend ad would be a bargain priced one!