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Yeong Sassall's blog

Submitted by Yeong Sassall on May 9, 2009 - 8:54am.
Popping the binge drinking balloon?
Just how do we assess the effectiveness of this tax? A recent AC Nielsen report showed a 28 per cent drop in Ready To Drink (RTD) sales from April 2008 to January 2009, yet there was also a 14 per cent increase in the sale of spirits. Are young people just saving their pennies by upping their spirits intake? And are sales figures really the best way to judge?
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