- that there is a vacuum of original, genuine, passionate and accessible debate on the great political, economic and social issues of our time in the mainstream media, despite the desire of thinking Australians in all age groups to read and participate in such debates
- that newspapers have lost their connection with the readers they serve
- that the future of news media which serves its democratic function to inform, expose and analyse the world around us lies in a collaboration between journalists and readers through independent news media.
The mission of the Webdiary is:
- to help meet the unmet demand of some Australians for conversations on our present and our future, and to spark original thought and genuine engagement with important issues which effect us all
- to link thinking Australians whoever they are and wherever they live.
- to insist that thinking Australians outside the political and economic establishment have the capacity to contribute to the national debate
- to provide an outlet for talented writers and thinkers not heard in mainstream media
- to participate in the development of a rapidly growing and increasingly important independent media harnessing the talents of citizen journalists working in collaboration with professional journalists.
For some of my ideas for Webdiary's future see my Radio National Media Report interview Margo Unplugged  broadcast on 1 September 2005.